Canopy by Hilton

Hilton launches Canopy, a new line of hotels with Mark Zeff as the designer. Factice is pleased to be creating 3D architectural visualizations for the project.

According to Lodging Magaize, “The company unveiled the upper upscale concept to nearly 1,900 owners and development representatives at its Global Partnership Conference in Orlando, Fla.[…]

“As we talk to new generations of travelers, the tried-and-true cookie-cutter room—even though it may be very well done—may not be exactly what they’re looking for,” said Jim Holthouser, executive vice president of global brands for Hilton Worldwide.

But rather than targeting a specific demographic, Hilton is more interested in the mindset of today’s business and leisure travelers. “We try to stay away from simple segmentations like age and income, because those things are not reliable indicators of who customers are and how to best understand them,” Holthouser said. Mindsets that Canopy targets include “originals” who want to stay in hotels that reflect the local neighborhood, as well as “cultured vacationers” who crave intellectual stimulation.

Location is paramount to the success of the brand. That’s why travelers won’t find Canopies near shopping malls, in suburbs, or at airport locations. “The proper way of locating Canopy is smack in the middle of a really great neighborhood,” Holthouser said. Canopy has signed 11 letters of intent to open in such destinations as the Pearl District in Portland, Ore., Bricktown in Oklahoma City, Okla., and the Historic District in Savannah, Ga.

Each hotel’s programming will pull inspiration directly from the neighborhood. For instance, guests will receive a local welcome gift, such as chocolate fudge in Denver or gourmet popcorn in Chicago, upon arrival. Breakfast will incorporate local ingredients, and evening tastings will introduce guests to local beers, wines, or spirits. Guestrooms will feature large corkboards where housekeeping staff can keep guests informed about area happenings, such as concerts, new restaurant openings, lectures, and art exhibits. “If you don’t have a great neighborhood to work with, you’re not going to have a very interesting hotel,” Holthouser said.

Great design is also imperative. Each hotel will have an eclectic, natural, and organic feel that takes on the character and personality of the locale, ensuring no two Canopies will be the same. The brand is suitable for new builds, adaptive reuse, and conversions.”

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canopybyhilton.com

Viktor & Rolf Bon Bon

Viktor & Rolf’s new perfume Bonbon launches at Saks Fifth Avenune. To honor the occasion, props and displays fill the storefront windows and the department store’s center circle.

Pier 26 Restaurant Proposal

Scott Kester Design submits a proposal for the Hudson River Park Trust Pier 26 Restaurant. We are excited to have made a contribution and look forward to the development of this project.

Please see additional renderings for the project here.




Adam McEwen at the Modern Institute

The Modern Institute presents Sawney Bean,

“A new body of work positioned around personal and mythical histories. Through this autobiographical stance Adam McEwen pays homage to specific objects and occurrences, amongst those he has selected from a general point of accessibility.”

“Pulled together by cohesion in materiality and functionality or non-functionality, the works in ‘Sawney Bean’ are carefully arbitrated by historical, subjective and artistic associations.”

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Tauba Auerbach’s “Gnomon” at The Philip Johnson Glass House

Tauba Auerbach’s sculpture Gnomon/Wave Fulgurite 1.1 is currently on display in The Philip Johnson Glass House exhibition series Night (1947–2015), an ongoing sculptural exhibition held in the same spot where Giacometti’s sculpture Night once stood.

On the exhibition:

“A series of contemporary artists will contribute works that contend with the legacy of Giacometti’s sculpture and Johnson’s architectural opus. On display for three to six months at a time, the sculptures in Night (1947–2015) will “disappear” after their run, making room for new work and new absences.”

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Frank Benson’s “Jessie” in “Busted” on The High Line

Frank Benson’s digitially fabricated “Jessie” is currently featured in Busted, High Line Art’s latest group exhibition.

The High Line writes:

Busted plays with the popular tradition of urban monuments and civic landmarks that have defined public spaces for centuries. Who are today’s heroes and who does the public expect to see memorialized in monuments? Busted will raise some of these questions by bringing together a group of artists who are questioning the tradition of commemorative sculpture and the format of the celebratory monuments.”

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Frank Benson’s “Flag (Union Jack)” flown at the ICA in London

Frank Benson’s digitally fabricated Flag (Union Jack) flew on the roof of the ICA’s Regency building, the third sculpture to ever be featured on the roof of the Nash House.

The ICA writes:

“Benson confuses the distinction between the flag as image and the flag as object. The rippled appearance of the Union Jack when it is flown – an unintentional consequence of climate – has been intentionally translated onto the flag’s design. National flags, particularly the Union Jack, are a frequent sight around the ICA on the Mall in central London. The road is a focal point of state occasions, during which national flags line the route. Flag (Union Jack) dramatically magnifies, and subtly mutates, these stately insignia.”

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