‘Factice’ comes from French and means fake. It is used to describe a replica of an existing object that is not the real object or product such as a perfume bottle. At Factice we believe in simulation and fakery. Criticallity is what frees us from old habits and oft-followed trends. The path to authenticity is not through stream of consciousness, but through manipulation and synthesis. Like the age-old notion of drawing from life, we believe in understanding through replication.Every step in a process is critical to its outcome. An appreciation for a wide breadth of materials and a pursuit of interdisciplinary hybridization are hallmarks of our work. Design is an iterative process, not a straight line from idea to execution. An idea is worked and then reworked. From the first eureka moment through development and production, every step brings a project closer to its final form.